Close on the heels of the MS Society’s Throw the Book at MS campaign, we have another organisation making use of the popularity and power of book groups for fundraising purposes.
Australia’s Biggest Book Group is an initiative to raise funds and awareness for the Muscular Dystrophy Association.
To take part Australians are encouraged to buy and read the same book, Versace Sisters by Cate Kendall with 100% of net profit being donated to the cause. A dedicated website encourages readers to purchase the book and become part of the ‘biggest book group’.The initiative is run by a volunteer committee of professionals, including doctors, business owners, marketing and media personnel. Their aim is to raise $1,000,000.
Find out more here or by watching this video clip :
Thank you to Bookseller & Publisher for alerting us to this terrific cause.